English: Annual reports of the , Singapore. (Photo credit: Wikipedia)
It seems as Public Relations professionals have a whole lot of work on their hands. Aside from having to do a lot of wiring as a PR professionals they also work on some big important projects that require a lot of work and time.
This chapter talks about 3 most common projects they are annual reports, special events, exhibition or convention.
An annual report is a really big deal not only does it take time to do it but it means a lot to both nonprofits as well as public companies. It can give companies a lot of credibility. There is 3 ways that annual report can be used as: annual report as financial document which is the most important, annual report as public relations document, and last but not least annual report as social responsibility. Different companies might make their annual reports look different from the others. Some might use graphics and maybe some advertising as some might not. So be sure to know what your company wants you to do so you do it right.
Another most common project is a special event. When you right for a special event your message needs to cover a variety of audience. Just like when you do any other type of writing you want to cover a big range of people.
Last most common project is exhibition or a convention. In this particular project I have learned that an original role of a PR professional is changed. To be able to meet the deadlines of your new project you must have a plan in detail.
Movie or concert tickets symbol (Photo credit: Wikipedia)
As you all may already know Twilight Breaking Dawn Part 2 is coming out in theaters Nov. 16. This is a huge deal for the Twilight fans.
I’m not a huge Twilight fan but I did enjoy watching the last 2 movies. Filled with action and love you can never go with the two and two put together. There’s a little bit of something for guys and girls.
The Twilight Saga: Breaking Dawn (Photo credit: Wikipedia)
I wanted to go see the midnight showing of part 2 movie that will be out but I wasn’t on top of my game for getting the tickets. I got an email from my bank for an opportunity to win two tickets to go see the movie. I thought what the heck might as well sign up. Little did I know that I could possibly be the winner?
On my way to school the other day I got a phone call from an unknown number. I answered and a lady asked my name to make sure it was me, she than went on to say that I won two tickets to go see Twilight. I was so excited, still am. I have never won anything before. You better believe it that I will be in front row of the movie theater on Nov. 16 at midnight. See you there!
The overall message of this chapter is advocacy. It’s the foundation of what Public Relations is all about. I will go over a couple important topics in this chapter.
Maslow’s hierarchy is talking about the human needs. It is a pyramid of five levels. There is the need for self-actualization, the need for self-esteem, status, respect, the need for love companionship, the need for safety, security, and physiological needs. It’s all about truly knowing your audience. Knowing if you have active or passive audience is really important.
Emotion appeal is another important aspect of this chapter. It is used a lot in everyday life and corporation use it a lot with their audience, not just corporations but small companies more so. It’s a big part of the message. Power of words goes along with emotional appeal because it would have a bigger effect if you know how to put the two and two together. Especially if you target it right with your audience.
Some of the ways that the message goes out to target audience is by PSA which is public service announcements. We hear these every day more than once. I have no idea that PSA is just a short ad. These are just a few things from the chapter that stood out, I know that persuasion is really big in PR and you need to know what you’re doing.
English: A colorful depiction of Maslow’s Hierarchy of needs (Photo credit: Wikipedia)
On Friday Nov. 9 PRSSA Chapter got a chance to go on a boutique firm tour. Think Tank is a place to go. Trish the founder of Think Tank and Kevin her right hand man gave lots of great and helpful advice. Kevin said “drive yourself and push yourself” that’s what you need to be successful.
What they do at Think Tank can either improve or ruin a company that’s a really big responsibility and it’s not always the good stuff. It’s really important to work hard at everything, have thick skin and never give up. It goes from having really great days to not so great days. For example one day you could turn a client to a “rock star” and the next day you could get complains all day from your clients. You can only imagine the atmosphere that they have.
The atmosphere of the place when you walk in to the boutique was fun, outgoing, it’s like a little house. Feels like home and family environment. Trish said it’s like a bus; you must have the right people on the bus. That bus makes up the family environment that they have. So if you want to be on the bus what do we need to do?
Trish does have interns every semester. Some of the things that she looks in interns are for them to be different, standing out from everyone else. Things like volunteering work. Get involved in none profit. Find something you’re passionate about and that’s also how you get your connections too.
The interns at Think Tank work a lot on social media. You have to be self motivated and offer some inventive ideas. They have you work with the real work stuff and you act as an employee, part of a team.
If you have the time I would check out the website and learn more.
Chapter 13 taught me all about writing for the media. A lot of the writing these days are more digital than anything else so it’s really important to know what you’re doing. At the begging of the chapter it talks about why public relations professionals use internet. It gives us 3 reasons: for communicating with their organization’s public’s for research and for their own personal and professional development. When I read that I didn’t
World wide web (Photo credit: Wikipedia)
think that was enough, it feels like there should be so much more to it.
Some of the other helpful information came from limitations writing for the web. It talked about how you can’t take anything back after you have already put it out there. You can’t forget about all the audience. When you put your information out on the web you now have a global audience so we all need to make sure everyone is included. It’s very important to link to credible sources.
Web writing is different than a print document. When you print something it’s usually longer but that’s not the case for web writing. The length of your document is smaller and catchier. You want to make sure it’s quickly to read, efficient, easily to navigate and not cluttered.
One last thing that was interesting to me was towards the end of the chapter talking about PR objectives. You want to put your newsletters online and news releases. Using distribution services.