The New Rules of Marketing & PR

Our book, “The New Rules of Marketing and PR” was full of useful information and it was really hard to pick one idea that I most agree with because there were many. Chapter 15 talks about mobile marketing and mobile marketing is one of the many ideas that I strongly agree with from our book. On page 235, it says, “because buyers use their mobiles to search for products and services in the time of need. You’ve got an opportunity to move them from being a one-time looker to a long-term fan.” Mobile marketing is what will make those customers come back. Working at a retail company, I can say that mobile marketing is huge. An article “Why Should Marketers Care About Mobile Marketing” points out some great points of why mobile marketing is important. Some of the points are mobile is arguably the closest you can get to the consumer, the physics of media indicate that the new channel has the biggest advantage, mobile right now is a great deal.

One of the ideas that I disagree with from our book was in chapter 15. QR codes were really hot about a year ago but things haven’t been as hot as they once were. To me, I have never understood the whole idea of QR code. The only time I have used one was at 54th street to get coupons. I disagree with the idea of QR codes because it is fading and the importance of them is not there. An article “Are QR codes losing their magnetism?” would agree that QR codes are fading. One of the problems with having QR codes everywhere is marketers did not use it well. Once marketers understand how to properly use QR codes, they could be a great look for consumers to learn more

One chapter that stood out to me the most was in Chapter 4 Social Media and Your Targeted Audience. We have learned through out this semester that Social Media is growing and it is only going to get bigger and more influential. Social media is a huge part of our everyday life. One of the first things I do when I get up in the morning is check my social media and see what has been going on.
In chapter 4 it talks about social media and how people are able to express their opinions on things like social networking, blogs, video and photo sharing, chat rooms and message boards, listservs, wikis, social bookmarking, mobile applications. Social media allows people like us to share information with anyone that is willing to listen. One of the things that I have noticed is that not everyone feels the same way about social media and chapter 4 makes a great point. On page 54 of our book it says, “The best way to think about social media is not in terms of the different technologies and tools but, rather how those technologies and tools allow you to communicate directly with your buyers in places they are congregating right now.” I think it is really important that people realize that social media could be really helpful and useful, you just got to give it a chance. 
Over all, I think that this book was great. Since it was so up to date it gave some great pointers about social media, online video, mobile applications, blogs, etc.. It was really easy to read and understand what Scott wanted us to get from the book. One of the things I really liked was the examples that were used in the book. Even though they weren’t all recent they were some of the greatest examples that you can take a lot away from. I would definitely recommend this book for the next class. Even if the book gets outdated you will still be able to learn a great deal from it. I found this book most useful out of the two books that we read from. I found myself copying some of the pages out of the book because it had useful information I did not want to forget.
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