English: An entry sign at Southern Illinois University Edwardsville (Photo credit: Wikipedia)
The school year has started that also means that all the extra curricular activities on campus have as well. There are so many different opportunities for students to get involved on their campus and get connected. If you are a communication major or a business major this particular chapter that I’m about to talk about would be able to help you to be prepared for the future. Public Relations Student Society of America (PRSSA) is a chapter on SIUE campus that I have been involved with since spring semester. It is a great chapter with lots of great opportunities for students. You can get connected with real professionals who can be very helpful through your college career. We like to call them mentors. Aside from getting a mentor you can get help to build the best resume you can think of and get practice on your interviewing skills. All of this is to get you ready for possible internship opportunities or even your future career. If you are interested at all we are having our first meeting this Wednesday August 29th at 6pm in Alumni. Anyone is welcome to come and check us out I promise you won’t regret it. This is not a commitment that you have to make right on the spot but just think is it worth it for the future?
Chapter 2 was a very useful chapter for me. After reading it, I felt exposed to a variety of writing techniques that are in public relations. It gave me some good guidelines as I try to develop and improve my writing skills. I never knew that there were so many different styles of writing that are being used. I do understand that it’s a good to develop more than just one type of writing style so that way I can reach to a larger audience. Aside from improving my writing I found something new to me. I’m not sure why but I always thought that if you use big words in your writing that you would sound smarter. However, this is really not the case in writing a productive newsletter or pitch letter. I mentioned that it’s good to learn different writing styles. Well it’s also very useful to know how your audience speaks to reach more people who may relate to a particular writing style. I didn’t quite understand the rifle or shotgun approach? Wasn’t positive on that. Is it the different types of cover letters?
After reading chapter 1 one of the biggest things that kept coming up over and over again was how important writing is in PR world, buts it’s not just regular writing that is expected from them it has to be catchy so it grabs the audience or the target audiences attention. You want to stand out. You also want to be able to reach out a lot of audience not just a few. This is why PR is different from marketing or advertising. Aside from PR writers being catchy with what they write it also needs to be broad and strategically. It talks about making a positive image for the industries as a whole. You want to build relationships with your organizations publics thats really important. Organization needs positive relationships with its relevant publics you would want to do this with any organization you work with so you have a good image. Another very good point that was made in the chapter is our relationship with publics. It should be two-way rather than one-way. One of the sections in the books talks about 7 different theories, all of the theories talk about how people might respond to certain messages in a different way.