After reading the first few chapters of the book my new way of thinking about PR is how important it is being connected with people and really know what your audience wants. We know that in the past few years social media became a huge part of everyday life. Our book talks about the change PR is going through and what things are still really important in our day-to-day basis.
The first thought that comes to my mind thinking about PR is how different it is now and how much it has evolved. A great example of it is on page 86 and what it talks about is the shift in power. The audience that used to be on the receiving end of things is now the people who control everything.
In our book we are given advice on what’s important about PR 2.0. On page xxiii it says “New PR Is the path to better relationship with your stakeholders and the opportunity to really listen and help your customers.” I think this is really true because as we have learned not only from this book but also from the previous classes is that relationships are everything. It is so important to be connected on this lever where you can comfortable around a certain individual.
Something that can be taken away from our book and applied in any other class is building relationships. You want people to trust you and want to keep coming back. Going back talking about the change PR is going through something that everyone needs to know if how difficult PR 2.0 is. We are talking about the skills that you can not learn in a classroom setting. Don’t get me wrong I think that the basics of PR are still very important and we need to know them. I just think some people now might focus a lot on the relationship aspect of it and forget about the fundamentals. What we all need to learn is how to combine both of those things together to become great PR professionals. That’s when you know that you have mastered the skill. Being open-minded to all the change that is happening is something that really helped me with my other course work. Change is really hard for me and I can relate to those people that do not like change.
On the other hand something that stuck out to me from our book was on page 17. Being involved with social media. The only way to succeed now is by being involved. “Engaging in Social Media.” I can definitely agree with this statement because I myself recently became more engaged with social media. I feel like this a great opportunity for me to be heard and get connected with people. In the past month Twitter has really grown on me quite a bit. My goal is to be involved Twitter user. I found this really interesting article online called “28 ideas for engaging visual content to post on social media.” I figured it might help out. It was a very interesting article that was worth the time to read it. Even though that the tips they give are for companies, it’s something that we can take for consideration for our personal profiles. The once that really stood out to me were: infographics, comics, testimonial video.
Taking a look back to where I was a year ago or even a few months ago, its crazy. I have learned so much in the past few weeks then I have in awhile. This class on its own has taught me a lot. Starting from building relationships to putting yourself out there to learning new SM tools. It’s all coming together.
Gateway Grizzlies (Photo credit: Wikipedia)
English: St. Louis Cardinals Cap Insignia (Photo credit: Wikipedia)
The Public Relations Student Society of America hosted a winter warm-up for members interested in learning more about the competitive world of Sports PR.
Public relations professionals from the St. Louis Cardinals, St. Louis Rams and Gateway Grizzlies gave PRSSA members a home-field advantage on Wednesday, Nov. 28 as they shared industry tips and advice on everything from internships to networking.
The sports panel was a chance for students who are passionate about sports PR to ask questions concerning the field or anything pertaining to the public relations industry or job market in general.
Professionals had a lot of great advice for all of us. The main thing that students left with was to have lots of different experience under your belt. Adam with the Gateway Grizzlies, Ron with the St Louis Cardinals and Sarah with the Rams all have said that having internship is very super important to have and also will give you a huge advantage. Most of the people who have internships have full times jobs after the internships that they do. They have also stressed on getting connection and that what we were doing there that night was crucial for us because we had opportunities open for us. Work hard and never give up.
St. Louis Rams logo (Photo credit: Wikipedia)
Movie or concert tickets symbol (Photo credit: Wikipedia)
As you all may already know Twilight Breaking Dawn Part 2 is coming out in theaters Nov. 16. This is a huge deal for the Twilight fans.
I’m not a huge Twilight fan but I did enjoy watching the last 2 movies. Filled with action and love you can never go with the two and two put together. There’s a little bit of something for guys and girls.
The Twilight Saga: Breaking Dawn (Photo credit: Wikipedia)
I wanted to go see the midnight showing of part 2 movie that will be out but I wasn’t on top of my game for getting the tickets. I got an email from my bank for an opportunity to win two tickets to go see the movie. I thought what the heck might as well sign up. Little did I know that I could possibly be the winner?
On my way to school the other day I got a phone call from an unknown number. I answered and a lady asked my name to make sure it was me, she than went on to say that I won two tickets to go see Twilight. I was so excited, still am. I have never won anything before. You better believe it that I will be in front row of the movie theater on Nov. 16 at midnight. See you there!
On Friday Nov. 9 PRSSA Chapter got a chance to go on a boutique firm tour. Think Tank is a place to go. Trish the founder of Think Tank and Kevin her right hand man gave lots of great and helpful advice. Kevin said “drive yourself and push yourself” that’s what you need to be successful.
What they do at Think Tank can either improve or ruin a company that’s a really big responsibility and it’s not always the good stuff. It’s really important to work hard at everything, have thick skin and never give up. It goes from having really great days to not so great days. For example one day you could turn a client to a “rock star” and the next day you could get complains all day from your clients. You can only imagine the atmosphere that they have.
The atmosphere of the place when you walk in to the boutique was fun, outgoing, it’s like a little house. Feels like home and family environment. Trish said it’s like a bus; you must have the right people on the bus. That bus makes up the family environment that they have. So if you want to be on the bus what do we need to do?
Trish does have interns every semester. Some of the things that she looks in interns are for them to be different, standing out from everyone else. Things like volunteering work. Get involved in none profit. Find something you’re passionate about and that’s also how you get your connections too.
The interns at Think Tank work a lot on social media. You have to be self motivated and offer some inventive ideas. They have you work with the real work stuff and you act as an employee, part of a team.
If you have the time I would check out the website and learn more.
Graduation Happiness (Photo credit: jameskm03)
What’s one of the biggest worries that a graduate student has after graduating from college? Well aside from having to pay your student loans out the wazoo, it’s trying to find a job. A job! In this economy it seems close to impossible. I know that when I think about having to graduate soon, I am having fears to do so. I don’t want to get out of college and have to worry of how to pay off my student loans because I can’t find a job.
1 in 2 new college graduates don’t have a job after graduating college. Does that scare anyone? It does me. If you have the same fear I would highly consider of going anywhere you can get a job after college. I found this article that I think will be helpful when you start searching for your job after graduation.
In this article it gives you 5 cities that would love to hire young people who just graduated college. Seattle, Houston, Minneapolis, Washington DC, and Boston are the 5 cities. In each city they give a little bit of a description of what they are looking for and how much annual wage growth each city has.
instagram logo (Photo credit: clasesdeperiodismo)
Recently Instagram released their app to Android phones. This was huge for Instagram. In this article “Instagram’s Exploding adds a Million Android User in 12 Hours and raising $50 million” that name says it all. Just in a matter of a half a day Instagram sky rocked. Not that this app wasn’t popular already but now it’s got even more users. Read the article it gives a little bit more information on Instagram and its pretty interesting.
Instagram has been out for about 2 years now. If you don’t have or heard of Instagram I would really encourage you to take a look especially if you are thinking about doing Public Relations. Unlike any other social network Instagram uses all pictures instead of text like Twitter. To me a public relations professionals or organizations should take full advantage of Instagram. It will be a great way to connect to your audience. We all know that people react emotionally to pictures. A picture is worth a thousand words. This could be the new things for PR professionals. Pictures draw people in and get their attentions. That’s what part of PR is about; you want to grab your audience’s attention.
English: Louie, Blues Maskot. (Photo credit: Wikipedia)
The Cardinal season coming close to an end what does that mean? What else do us St Louis fans have to look forward to? Well I know that before the Cardinals season was coming to an end, I was waiting for the hockey season to start-up. Come to find out that NFL was on lockout. This upset a lot of hockey fans including myself.
As of Tuesday Oct. 16 the Blues have announced that the hockey season will start-up. They will have their first game on Nov. 3 and the season will hold 82 game schedule. Even thou it’s starting up late its better late than never. The most important thing now is that all the rearrangements have been made and have been worked out. I can’t be more excited to get the hockey season rolling.
I did not want to believe that this lockout was about some revenue. The players didn’t think it was fair of who was getting all the money for the revenue so the players wanted their share. When the players didn’t get what was asked they went on lockout. As of Wednesday Oct 17 NHL commissioner Gary Bettman gave a new proposal for the players coming to an agreement of 50-50. If you would like to read more about it, this article “New NHL proposal sparks hope for hockey season” will give you more information about it.
Original NHL logo, used until 2005. A version of the logo features it in the shape of a hockey puck. (Photo credit: Wikipedia)
St. Louis Busch Stadium (Photo credit: WildChild1976)
As we all may already know, the Cardinals have made the playoffs and haven’t made the best 1st game but we also know is that they play great under pressure. They know what’s important. When it comes down to us loosing the last game of season and being done for the year or winning that last game and going to playoffs they make that win and we go on. We have seen this last year and other years as well. We hope to see year go well for the new coach and of course our Cardinals go 12 in 12.
The first game of playoffs didn’t quite go as the Cardinals have hoped. We had everything going for us, all the players were ready to go but yet what happened? Was it Yodi Molina when he hit an easy ground ball double which could have put Cardinals in the lead? Or was it Jaime Garcia who gave up runs. We can’t really blame one of the other. This is the ways baseball works, it’s really unpredictable. If you have missed the game on Sunday I have a couple videos that are pretty good. If you want to read a little bit more about the 1st game I would suggest you read the article that I found, it was definitely worth the read.
Gulf Coast League Cardinals (Photo credit: Wikipedia)
Image via CrunchBase
With Facebook being the post popular social utility you would think people would think twice of what they are putting on it. We have talked numerous times in class about having a clean Facebook and making a good presence on it. Yet still for some reason it does not register to people and they continue to put not very smart things on it. Not only do people do this but businesses hurt themselves in a little bit different way as well.
The article that I came along gives 5 mistakes that businesses make on their Facebook page. I believe that this is a great way for businesses to look over their page and possibly make some improvements. I know some of the mistakes that were made by the businesses were a surprise to me but after reading through it, it made more sense.
The 5 mistakes are: There is no “I” in Facebook, Using a Personal Account for Your Business, Leaving URLs in Status Updates, Not Posting Enough, Ending All of Your Status Updates with a Question. Look at them and think about it. Also you can go to the actual article “The 5 Mistakes Marketers Continue To Make On Facebook”
and read it and it will explain each one of them better.
Facebook Notifications Management (Mark as Spam!) (Photo credit: @superamit)
This is icon for social networking website. This is part of Open Icon Library’s webpage icon package. (Photo credit: Wikipedia)
We all know how important social networking is to us right? People are constantly on Facebook or Twitter or any other social networking site. Social networking helps us to stay tuned and connected with the world without us doing any work.
All of us remember Myspace and what Facebook did to it and possible what Twitter did to Facebook. Could Myspace make a comeback and take over?
“Can a Flashy New Redesign Make Myspace Cool Again” was the article that I stumbled upon and caught my attention. In the article it said that Justin Timberlake bought Myspace and had it redesigned. It might not be possible for Myspace to get a big hit but it worth a shot.
I would definitely recommend possible getting Myspace back, what could it hurt right. If you have any interest what so ever I would suggest you to watch a video on the new Myspacelook. I’ve seen it and I’m pretty impressed. It was said that the new Myspace has a little bit of Tumbler and Pinterest merge to it. I happen to be a huge Pinterest fan. So if you are a fan of either one of those maybe you would like the new Myspace. I know that it would never hurt professionals to have another form of social networking.
Myspace (Photo credit: Wikipedia)